.Manly Bands is actually a direct-to-consumer seller of men's rings. The firm released in 2016 after John Ruggiero, the founder with his other half Michelle, couldn't locate an ideal wedding event band.This is actually Ruggiero's 2nd appearance on the podcast. In April 2021, we talked about the provider's founding, one-of-a-kind band components, and also more. Since then, Manly Bands has obtained its supplier. The manufacturing of bands from, claim, Port Daniel's bourbon gun barrels or even Fender guitar strands creates convincing video recording, says Ruggiero, best for storytelling on social networking sites as well as somewhere else.The entire audio of our chat is ingrained below. The transcript is actually revised for duration and also clarity.Eric Bandholz: Provide our company a run-through of what you carry out.John Ruggiero: My spouse, Michelle, as well as I started an on-line ring firm knowned as Manly Bands in 2016 to solve a problem of wedding celebration bands for guys. We were simply married. I possess sizable fingers and couldn't discover a band that I just liked that was certainly not overpriced. My alternatives were actually buying coming from a magazine or having something tailor-made.I ended up getting from a site. The band got here in a standard mailer, without box or even client service. It was actually a horrible experience through today's ecommerce specifications.Our experts obtained married, transferred to Florida, as well as needed a job. Our team informed ourselves, "Our company're both entrepreneurs. Why do not our experts produce our personal organization?" We went over the types of issues our company would certainly viewed and just how to solve them. My band knowledge showed up, and also our team opted to attempt to solve it for other men.Our target when our experts began was to pay for lease. Our company thought creating a married couple 1000 bucks a month from this would certainly be actually excellent. Our team considered it a lifestyle company, certainly not high-growth. It was actually only Michelle and also me in our garage making rings and also delivering all of them bent on clients. Our experts had actually hit on something. Our message reverberated with customers.Michelle and I create an outstanding crew. I formulate ideas, as well as she's the implementer. A lot of our effectiveness heads to her creative mind. She names the bands as well as establishes identities. She links the bands to clients. Explaining a band only as "eight-millimeter black" didn't suffice.We developed bands coming from unique products, like Port Daniel's barrels or exclusive metallics. Your business took off. Ever since, our experts have actually developed significantly. Our company now have over 55 individuals in the Manly Bands loved ones. Regarding fifty percent of those are ring craftsmens that work in our just recently obtained production shop in Utah.Bandholz: When performed you get a maker?Ruggiero: About a year and a fifty percent earlier. Our company had actually been their customer for many years, so we understood them effectively. The majority of their service was actually retail, which failed to rate of interest our company-- mosting likely to mom-and-pop jewelry experts. They retained their wholesale clients and brand name. We got some of their assets as well as delivered over staff members.Inducing a production team has actually been just one of the best traits our experts've carried out. It is actually been extraordinary to head out there certainly and also view them make rings out of Fender guitar cords or even metal coming from an M1 Abrams storage tank.Bandholz: Exactly how performs in-house production effect marketing?Ruggiero: It is actually been big. Taking a cam to the opposite side of the office as well as recording the team utilizing turrets to cut the metal rods or even scotch barrels into bands produces astonishing online video. We possess our video camera team out there continuously. Our team utilize that footage on our social networks as well as in our advertisements and also email lists. Our company make an effort to ensure that since a lot of companies in the males's ring room do not make. They go down ship or even purchase coming from overseas and afterwards transport it out. But our experts prefer it to last a life time and be actually one thing people can take satisfaction in.We have actually had a great deal of success along with our military ancestry selection, where we source unique army products. Our team possess the M1 Garand rifle inventory, the lumber part, from World War I. Seeing our group put that in the lathe and reduced a piece out for a ring is actually fascinating.Our marketing for those bands discuss the history, the soldiers, where the item was used, and factors like that. My wife and also I studied filmmaking in university. We utilize our capabilities to teach and also tell a story. For instance, I recently acquired an e-mail coming from a consumer who discussed that his gramps utilized to steer M1 containers. The consumer blessed among those rings to his grandpa, and they had rather an emotional exchange. It's nice to help consumers connect with their past as well as make something significant.Bandholz: Where can people buy a band from you?Ruggiero: ManlyBands.com. Our company possess photos on Instagram, as well. I perform Twitter and LinkedIn.